���� JFIF � � �� C Similarly, Chicago’s Field Museumhas set a costumed dinosaur, SUE, loose to … Responsibilities include all aspects of campaign… The British Museum’s Strategy. In mid-July, at the height of London’s lockdown, the British Museum welcomed more than 300,000 Chinese visitors on a livestream journey through its vacant galleries offering intimate and unhindered access to the Rosetta Stone, Egyptian mummies, and the Parthenon Frieze. Exploring the ‘Brixton Riots’ oral history collection to discuss contemporary experiences of London uprisings against racism. The British Museum was the first national museum in the world. Many public museums make these items available for public viewing through exhibits that may be permanent or temporary. ... - British Council. Museum marketing is unique because museums have a mission to educate the public as well as build audience and revenue. 6 0 obj The audience development process ensures that we maintain a strong focus on delivering a service that works for our audiences – both existing and potential. endobj �A�94� Back to index 6.2 Text Development Process In these reports, Tate brought up their Digital learning studios, and how artist sketchbooks and scrapbooks from Tate Archive would be made accessible though touch screens at Tate Britain. <>>> FREE daily See our new opening hours Plan your visit For families For schools Collections %���� �l�����%+~��gO�r�-��n;�h2�QG�g ��bG?���h����đ@#,���9����rG�D�/P|��;��⑨E�&��*�D2 �F0���c�s��8�6G��Y�A�|/����d�r9w0���8���1@���8~��h���3��� Reporter covering food policy. 8 0 obj The museums developed new strategies to satisfy the public`s needs and to interact with the audience, for instance classical concerts at National Palace of Pena in Portugal and the Magic Garden at Hampton Court Palace in England designed for children. – BBC <> Between 2018 – 2022 London Museum Development will build on the work of London’s Bridge Organisation, A New Direction (AND), to encourage and support London’s non-national museums to engage with their Local Cultural Education Partnerships (LCEPs). The Audience Engagement Division team at WAM focuses on attracting and retaining diverse audiences to the museum through the creation of fresh programming, expanded museum promotion and deepening the museum’s connection to the community and beyond. How can experimental photography teach us more about our communities? endobj <> In response, the Museum drafted a two-year strategic plan for social media to reinforce its brand as a museum “of the world, for the world” while increasing engagement with its growing international audience. The British Museum was established by an Act of Parliament in 1753 and is currently governed by the British Museum Act 1963.. Museum of London Strategic Plan • Page 3 We Are London ... a leading role in the development of Culture Mile in the City of London. 3 0 obj 16:10 - 16:55 Final thoughts on Strategy. A Museum of London project in Hackney offers beautiful reflections of how Londoners see their home. The indelible museum scene in Black Panther might come to mind, except in this case, the British Museum is going to “work with Nigerian teams on the creation of a new Edo Museum of West African Art (EMOWAA) and accompanying archaeology project.” But will Britain give back more than 950 Benin bronzes? 1 0 obj Art museum marketing is market driven and mission relevant. The team can provide direct support, training and skills sharing for museums on marketing, learning, children and young people, community engagement, and audience monitoring/evaluation. Partnerships are made up of museums, arts centres, theatres, music venues and other arts and cultural organisations, who work together to provide a formal cultural offer to schools. The strategy is twofold: grow our audience through on-site visits and outreach, and ensure London’s diverse make-up is better reflected. Incredibly, retail sales of the British Museum licensed products in China are projected to hit $46m dollars by the end of 2019. <> Discover why the inconspicuous axe was such an important tool during the Bronze Age. It has been a leader in the museum sector for using digital technologies to engage their visitors, most notably through their ASK … I guess if there were one thing that every museum is trying to do, with or without a digital strategy is to engage audience with on-site digital experience. <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 594.96 842.04] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> It created a range of unique products inspired by the museum’s collection specifically for the Chinese audience. Section 4: Audience engagement strategies Section 5: Making the most of digitalisation Case study: Tate Modern, UK ... of respondents are in development/still to come. Identify the most appropriate target audiences for the product 3. The campaign strategies follow the same process. The British Museum has the best World Cup Twitter strategy of all the World Cup Twitter strategies. Affirming our commitment to audience development by … endobj The Annual Review gives details of the activities of the V&A from 1 April to 31 March together with a financial summary. The Brooklyn Museum. Each strategy will: 1. London museums rely on cultural frequent flyers. Strategic planning involves defining where you are today, and where you want to go in future. stream ",#(7),01444'9=82. Caitlin Dewey. 5 0 obj This includes the development of marketing plans to support the Museum’s audience development strategy, line managing members of the marketing team, and contributing to the wider departmental strategy. x����j�@��z��� North Eastern museum audiences reflect the region’s significant population of low cultural engagers. A strategic plan helps you to communicate your aims and objectives, identify … London-based arts marketing consultant and audience development expert, putting the audience view and needs at the heart of planning for all arts and cultural organisation. The strategy set out the following three key goals: Increase online reach and engagement Closed to the public due to the coronavirus outbreak, aquarium staff have allowed their penguins and porcupines to explore the museum free of guests— and shared these animals’ field trips on social media, gathering several millions of views! What kind of end-of-year engagement and development strategy works in 2020? <> Welcome to the new British Museum blog 13 January 2017 Chris Michaels, Head of Digital and Publishing, introduces our refreshed British Museum blog, and discusses the role of the blog as part of our digital strategy. In terms of social media museums have been innovative, too, often breaking new ground in the cultural sector more widely. endobj 2 0 obj $.' The Brooklyn Museum is one of the oldest and largest art museums in the United States, with a collection of over 1.5 million objects representing a wide spectrum of human creative expression, from ancient artifacts to contemporary art. A museum (/ m juː ˈ z iː əm / mew-ZEE-əm; plural museums or, rarely, musea) is an institution that cares for (conserves) a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. For further advice, including a site visit to discuss your organisation’s specific audience-related needs, please contact: Rachael Crofts, Museum Development Officer Audiencesemail: [email protected]tel: 020 7001 9876, Museum of London registered charity number 1139250, Follow us on Twitter for news, views and conversation about London, Join us on Facebook and share your views on current London issues, Browse our YouTube videos of teaching resources, London history, fashion and more, See objects from our collection, snapshots of events and share your visits to us on Instagram, Support for working with children and young people, Support for audience monitoring and evaluation, Share best practice in the field of audience development in museums, Signpost relevant programmes, resources and training being provided by others, for instance Arts Council England’s bridge organisation, Support your organisation with broader campaigns such as the, Signpost practitioner networks to enable you to learn from and share your knowledge, Advise on audience-related funding applications such as Heritage Lottery Fund’s Capital Grants, Young Roots, First World War and Skills for the Future programmes, Signpost relevant small scale audience-related grants programmes being provided by the team and other organisations, trusts and foundations, Advise on writing audience development plans and how to monitor and evaluate your visitors. 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