Look for trends in your content that performs well so you can create more posts like these. The Messages tab shows you the performance metrics of your conversations with people on Messenger. From here, you can tell which type of posts does best on your Page, and you can adjust your posting strategy accordingly. Data Analytics, Data Science, Data visualizations, Predictive Modeling Data Crunching and Bigdata The best result of tracking Facebook campaigns in Google Analytics is that you can investigate the moods and behaviors of customers coming from Facebook. It’s just your business, your livelihood. It can give you a quick idea of the kind of videos that perform well among your fans. View different metrics: You can view different metrics for reach and engagement. View different breakdowns: In the upper-right corner of each graph, there is a drop-down menu where you can choose between different breakdowns. This section shows you the key information of your latest five posts — published date and time, post caption, post type, targeting, reach, and engagement. For total views, you can break it down by section (of your Facebook Page). The Overview tab within Facebook Insights does more than it says. Understand what content reaches the most audience and which posts get the most likes/reactions, comments and shares. Event Action: The actions by users on the post … For example, you might notice that curated link posts outperformed other types of posts. The type of information you will see is: Which posts are getting engagement (likes, comments, and shares), and which ones are not getting your fans’ attention. Here, you’ll see more detailed information about the Pages you’ve chosen to track in addition to your own. This graph shows you the number of people your posts have reached (organically or through promotions). Understanding how and when people interact with the content you post on Facebook is also an important way to make sure the Facebook algorithm works for you, rather than against you. Publishing; Be Analytics. Use Hootsuite to see what’s working and where to improve performance. The Overview tab within Facebook Insights does more than it says. More than 1.4 billion people use Facebook every single... Facebook now has over 2.23 billion monthly active users. The second section is called Your 5 Most Recent Posts. (Mind-blowing!). Great! So how do those actions align with the goals stated in your Facebook marketing strategy? This graph and the subsequent graphs show you the number of people who took the respective actions on your Page. This graph shows you the number of actions people have taken on your Page. This can inform you about the type of people who are most interested in your events. Alternatively, you can use the Facebook Ads Manager, which might be more comprehensive. It shows you how active your Facebook fans are, on average, on each day or the week and each hour of the day. By looking at the top posts of those Pages, you can also stay in touch with what’s trending in your industry or curate great content for your Facebook fans. To make this guide easier to digest, I’ve broken the rest of this guide down into 11 bite-sized chapters — one for each of the 10 key tabs of Facebook Insights and a final chapter for the remaining tabs. When you get mentions from a Verified Page (a Facebook Page with a blue tick), the Branded Content tab will appear among the list of tabs and the posts will show up there. Facebook will accordingly show those posts to fewer people. In this section, you can manually add in Pages you want to compare to your own. Use these metrics to better improve your Facebook Ads and compare your published to unpublished content performance. The Page Views tab is a little like the traffic report in Google Analytics. If you are a local business, you might be more concern about the number of times people want to get directions to your place or get your phone number. Besides demographics information, you can discover data such as other Pages that your fans like. You can even share and promote these posts. News and discussion about Data & Analytics Service, When Your Fans Are Online / Post Types / Top Posts from Pages You Watch, Post Clicks / Reactions, Comments & Shares, Post Hides, Hides of All Posts, Reports of Spam, Unlikes, Events Stats (Awareness / Engagement / Tickets / Audience). Timing matters on Facebook. This graph shows you the overall trend of your Page Likes. Use Social Report to track your dark social growth. You can choose to view data for the last seven or 28 days, for the current day, or for the previous day. Discover how each and every post performs. People reached are the people who saw your posts in the past 28 days while people engaged are the people who liked, commented on, or shared any of your posts or engaged with your Page (e.g. Breakdown the data: You can break the page views metrics down by certain characteristics. The key to how to use each is in the name of the tool: In this post, we walk you through how to use Facebook Page Insights. The Actions on Page tab allows you to understand what people do when they are on your Page. 176 likes. For reach, you can choose: If you often organize Facebook events, the Events tab will enable you to be more data-driven by providing you with key data of your events. For example, if you are focusing on growing your Page, you can quickly access your growth by looking at your Page Likes and Reach. This section shows you the top five videos which have been viewed for three seconds or more, the most. The Posts section of your Facebook page analytics dashboard gives you tons of important information about your posts and the activity on your Page, divided into three tabs: When Your Fans Are Online; Post Types; Top Posts From Pages You Watch Facebook Page Insights shows you what actions people take on your website, from interacting with posts to clicking on your contact information to clicking through to your website. When I click on February 22 on the graph, I learned that this post was taking off that day and our audience likes such a post. For each post, you can see: There’s also an option to boost your posts right from this screen. In the Actions on Page section, you can see who clicked on your contact information, call-to-action button, or website broken down by age and gender, country, city, and device. This section breaks down your fans by age group, gender, location, and language. Export your data (at Page Summary): If you want to analyze your Page data further, you can export metrics of your Page, posts, or videos as a CSV or Excel spreadsheet. Click to see more insights (at Your 5 Most Recent Posts): Click on the post title to see the detailed breakdown of the performance of a post. Pages to Watch is one of our favorite Facebook Page features. the 3-second views), I think it is more indicative of the number of engaged views. Try it for free today. This graph shows you at a glance when your fans are online, averaged out for the time period you choose. Now let’s look at the extra information you can learn from the three tabs at the top of this screen. Total views is the number of times people viewed your Page. But there are a couple of other Facebook analytics tools built into the platform: Brandwatch allows you to track Facebook metrics like reach and likes, as well as keeping tabs on how many people are talking about your content on the network. Apart from awareness and engagement, you can also get a breakdown of your audience by age group and gender. Blocked Conversations is the percentage and number of conversations from your Page that have been blocked. You can see: When your fans are online; Post types; Top posts from Pages You Watch (your competitors’ pages!) The Promotions tab gives you a quick overview of your recent promotions. You can find it in the top navigation menu of your Facebook Page by clicking More. This graph shows you the number of times your videos were viewed for 10 seconds or more. It provides detailed metrics about your posts and the engagement they earn. Learn more with Audience Insights: Audience Insights, a tool within Facebook Ads Manager, is much more powerful than the People tab for understanding your fans. Go through the chart, locate the time/s when the majority of your audience is online, and there you are - posting when the maximum amount of your audience is active makes sense because you boost your chance of reach and response through sheer size. Return to top. And keep an eye on your unfollows. If you are posting more videos to drive engagement, you can immediately see if your strategy is working by looking at your video views and post engagement. If you click on any of the Pages, it’ll show you the top posts of that Page from the current week. Well, no… Facebook Posts is a popular service provided by Facebook, and is a powerful analytics tool. Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order. If you see a spike of people choosing to unfollow your page, look at the content you posted that day. Trusted by employees at 800+ of the Fortune 1000. Did you share something that annoyed your fans? ), To access Audience Insights, head to Facebook Ads Manager and select “Audience Insights” from the drop-down menu in the upper-left corner. It’s a great way to judge the sentiments of your posts. Remember that you can get much more detail about your audience using another built-in Facebook Analytics tool, Audience Insights. Such things help you understand which posts performed better and why. Click Export Data on the top right of the overview tab to download data about your page from any 180-day period in the last two years. For example, the graph above is our total reach for the past quarter, and it’s showing a promising increase. The People tab is a simple overview of the people who liked your Page, saw your posts, or engaged with your Page or posts. If the same person visited your Page twice, it’ll be considered only as one. You get data such as the number of people who saw your event, the number of people who responded to your event, and the demographics of your audience. At the same time, watch for posts that trigger any negative engagement, like hiding posts or reporting as spam, to see if you can identify what went wrong (and avoid doing it again). As it shows data up to the last 28 days only, you might want to record them down after the event. Facebook analytics tells you who your audience is and how they’re interacting with your page. How many people viewed the post and what was the post reach, how many engaged with it and clicked it, how many reacted? You’ll be taken straight to your Overview, which you can access again at any time by clicking Overview in the left-hand menu. You can then make data driven decisions regarding your Facebook marketing efforts. When a post receives engagement, Facebook will serve it to more people as the engagement on the post implies that people are interested in the post. Here, you’ll see a set of graphs with top-level metrics for a number of categories: You can click on any of these charts to get more detailed information, or click on the corresponding item in the left-hand menu. Facebook provides a lot of data in the spreadsheet. Finally, you’ll see a section called Pages to Watch. But once you have real data about your own Facebook Page, you can schedule your posts for the times your own specific audience is most likely to be online. Deleted Conversations is the number of conversations with your Page that people deleted. It’s similar to Google Analytics in that it allows you to follow user behavior, create cohorts of users, and monitor funnels. The Reach tab informs you about the reach of your Facebook Page and posts and the factors that increase or decrease your reach. To access Facebook Insights for your Facebook Page, head to your Facebook Page and click on “Insights”. This post covers how to use Facebook Page Insights. How to get social media analytics? If you don’t see Insights in the menu, click More to bring it up. These are the data available: (For the data of specific events, see the tip below.). link, photo, or video) fare in terms of average reach and average engagement. What’s interesting is that people who saw or engaged with your posts are not necessarily only your fans. As you’d want to keep these negative feedback low or zero, it’s great to monitor this graph. If your business is using Facebook, you need to be using Facebook analytics. It also means you’ll be able to identify any standout content that continues to spark engagement over the long term. Try us free for 30 days. For example, there was a spike in our reach on February 22. Facebook Page Insights and Facebook Audience Insights are both Facebook analytics tools. 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